Strategy Insight Sample Report

SwingEasy, Inc.

This (fictional) company manufactures a full, matched set of golf clubs. Distribution covers the southwestern USA targeting communities of 25,000 to 100,000 population.

They have designed a new driver, MaxiWood, with special features to compete with more established brands. Three competitors now dominate their market.

They are using Strategy Insight to better understand the factors they should consider.

How to Use the Sample Report

The report includes a vast array of marketing and business concepts. Each concept has been weighed by comparing the answers provided by SwingEasy to the rules of the expert system knowledge base.

Each concept is linked to a list of factors indicated by the knowledge base as a strengh or weakness. Each factor may be linked to other factors that caused Strategy Insight to credit or debit the potential for success. As you trace the links, you will eventually reach the input data upon which the conclusions were based.

In this sample, any changes you make to the data will be ignored.

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